The Discovery Garden had a great opening season. Since it opened last spring, the new learning space has already engaged thousands of children and families and is meeting projected goals. To help evaluate the success of the new garden, BBG’s education staff conducted a survey from June to August, collecting data from 1,600 visitors. The responses provided insight into the opening demographics and visitor satisfaction and will be used to refine the garden’s future programming.
In its redesign, the Discovery Garden was quadrupled in size to accommodate more visitors, particularly the ever-growing number of children that come to BBG each year. In its first four months, the garden welcomed 16,000 visitors in Discovery Programs; at this rate, BBG is well on track to exceed its goal of 30,000 participants in Discovery Programs in the garden’s initial year of operation.
The expanded garden is also attracting new audiences. According to data collected, 77 percent of people who came to the Discovery Garden were first-time visitors. We were also excited to learn that people have been inspired to return again and again—more than 40 percent of return visitors are coming back once a week or more!
Overall, the feedback has been overwhelmingly positive from both new and returning visitors. The expanded Discovery Garden has met or exceeded 97 percent of visitors’ expectations, according to people BBG canvassed. And when asked what aspect of their visit was the most satisfying, participants most often answered, “Seeing children learn.” BBG is thrilled to see the new Discovery Garden so immediately embraced by our audience, and to see so many children enjoying and investigating nature in the heart of Brooklyn.